Who Says Cute Can’t Be Cool? Meet the New Nissan Scoot Quad

Busy Street

All-electric is all-good in our opinion, and we’re not the only ones who think so! A bunch of people in California – specifically San Francisco – are learning the benefits of going all-electric and of ride-sharing, and it’s all thanks to the new Nissan Scoot Quad.

What is the new Nissan Scoot Quad, you might ask? It’s a small, 2-seater all-electric vehicle. The Quad is part of Scoot, a ride-sharing/ride-rental program in San Francisco that’s reimagining what urban transportation can look like.

Ride-sharing might sound strange and inconvenient, but it’s reshaping the way a lot of people get around, especially in cities. More and more people are adopting the ride-share way of life – and Nissan (ahead of the automotive-industry curve, as usual) is one of them.  This way of life helps save time, money and is great for the environment!

Nissan’s partnership with Scoot is just another demonstration of the car-maker’s dedication to new and innovative ways of approaching the future of the automobile.  This further illustrates Nissan’s commitment to helping the environment while also providing transportation that is innovative and exciting!

What do you think of the Nissan Scoot Quad and of ride-sharing? Is this the way of the future?  Tell us your thoughts at Nissan of Lake Charles!

Nissan Heisman House Returns for Fifth Year

Football

College football season is back in session, which means it is time to cheer on your alma mater. It also means the return of one of Nissan’s most hilarious advertising campaigns—the Nissan Heisman House.  We hope you are looking forward to this as much as we are!

Returning for its fifth year, the Nissan Heisman House is a hilarious ad campaign that answers the question of what it would be like if the winners of the Heisman Trophy all lived under one roof. The result is football-inspired antics.

“Nissan is proud of our continuing role in supporting the work of the Heisman Trust’s outstanding charity efforts, and we’ve enjoyed entertaining fans with our Heisman House campaign over the past four years,” said Fred Diaz, senior vice president of Sales & Marketing and Operations for Nissan North America, in the press release.

The ten TV spots will feature 15 winners of the prestigious award. This includes recent Heisman winners, such as Marcus Mariota, Steve Spurrier, and Jim Plunkett. The campaign will also support the Heisman Trophy Trust’s charitable initiatives.

We can’t wait to see these talented football players show off their talent for comedy!  Be sure to let us know at Nissan of Lake Charles which one you think is the funniest in the comments below!

Nissan CEO Sounds Off on the Truth about Autonomous Cars

Nissan's Autonomous Vehicle

What would a world with driverless cars be like? Well, we at Nissan of Lake Charles don’t rightly know, but Nissan president and CEO, Carlos Ghosn, offered his thoughts on the truth about autonomous cars in a series of LinkedIn Influencer articles. We’ll cover a few of the most common questions we’ve heard.

In defining autonomous drive, Ghosn stated, “Autonomous drive combines the technology of robotics, artificial intelligence, sensors and car-to-car connectivity.”

We have already begun to see autonomous drive technology in today’s vehicles through the use of advanced safety features like parking assist, lane departure warning, active cruise control, and even anti-lock brakes.

Ghosn believes we will begin seeing a “near-term technology” in which vehicles will include a full package of autonomous drive features and drivers will be able to drive hands free while monitoring the vehicle. Nissan’s goal for this technology to become available is the year 2020, but Ghosn believes that goal will be made possible by introducing one at a time before the goal deadline.

The Nissan CEO also expressed he believes even further down the line that autonomous cars will become so advanced that they can be fully driverless. But that date is “at least a decade away.”

Importantly, for those of us who actually like getting behind the driver’s wheel, Ghosn emphasized the goal of autonomous tech is to improve safety and increase the joy of driving.

We will simply have to wait and see what the future holds here.

Nissan Race Team Videos Showcase the NISMO Racing Technology

Nissan NISMO

Nissan is surging to the lead in racing transparency with a digital behind the scenes tour. More to the point – it is a series of videos that brings the viewer alongside some of the best Nissan engineers, drivers, and managers to see the race process from the inside. We are referring to the Nissan Race Team Videos.

“We want to provide an experience akin to being in the dugout at Yankee Stadium of a baseball game, or on the sideline with a manager in the Champions League of soccer,” says Nissan’s announcement of the videos.

This year marks the return to Le Mans 24 Hour Prototype racing for Team Nissan and their high tech racecar takes center-stage in the videos, which cover topics ranging from the difference between endurance and sprint racing, to the importance of lubricants and cooling fluids.

This “Nissan University” experience seeks to familiarize ordinary car drivers with the highest levels of racing technology and point out how Nissan is drawing from its race experience in their line of consumer cars. Check out the Nissan Race Team videos and learn how the ultra-high tech race cars are related to our cars at Nissan of Lake Charles.

All-New 2016 Maxima Goes On Sale This Summer

Nissan has finally divulged all the details on the latest Maxima sedan, which it originally showed in a surprise ad at the Super Bowl.

The all-new 2016 Maxima will go on sale this summer at Nissan of Lake Charles and set “a new standard for style, performance and technology in the mid-size sedan segment.”

Thanks to a new 3.5-liter VQ-series V6 producing 300 horsepower, the Nissan Maxima is touting a power-to-weight ratio that exceeds that of the Acura TLX V6 and BMW 335i.

That’s not all though. Nissan rebuilt more than half of last year’s V6, with over 60 percent of the parts being new, contributing to a 15 percent improvement in highway fuel economy. The CTV is also new and, according to the automaker, “performance oriented.” All of these make the 2016 Maxima even more desirable than ever!

Those are only a few of the details, however, and details do abound. The Maxima has many new features to make it hold true to Nissan’s promise, so check out the official press release for the rest of it!

Titan Truckumentary Releases Chapter 5: Heart of Cold

If you haven’t been following Nissan’s Titan Truckumentary series, we recommend you start with Chapter One, and get caught up to the newly released Chapter 5. The fascinating video series takes viewers behind the scenes of the design, construction, and capabilities of Nissan’s workhorse pickup truck. The fifth installment, just released, takes a peek into how engineers test the truck’s cold weather capabilities.

Heart of Cold” was appropriately shot in late 2014 and early 2015 in Colorado, Alaska, and Michigan, as engineers tested the next-generation Titan’s performance in some of the U.S.’s most frigid and snowy terrain. The tests highlighted in the video focus on the kinds of things that could never be replicated on-site in Arizona (where much of the Titan’s other types of testing takes place).

Planning manager Carl Phillips points out that, “There is a lot that our engineers can do behind the computer screen and in the laboratory or in the proving grounds. But you can never replicate what goes on in the real world.”

Here in Lake Charles, we don’t see the same cold temperatures and snow that other parts of the country fight every winter, but as Craig Pike, Nissan Titan’s durability engineer says, “If it can survive here, it can survive anywhere.”

Stop by Nissan of Lake Charles today to get behind the wheel of the pickup that’s capable of taking you anywhere – even Alaska!

Nissan’s Mr. K Has Died at 105

In September of 1909, a legend was born. Yutaka Katayama was the first president of Nissan and would later become known as Mr. K. Mr. K passed away on February 19, 2015 at the age of 105.

Nissan released the following statement following the news of Katayama’s passing, “Yutaka Katayama (Mr. ‘K’) was a passionate ambassador for the Datsun and Nissan brands and our condolences go out to his family and friends. His more than 80 years in the car business included an induction into both the American and Japanese Automotive Hall of Fames. He was a pioneer on both sides of the Pacific, and we are grateful for his service to Nissan and his passion for our brands.”

Katayama was an important part of the automotive industry for nearly 80 years. He first started with Nissan in 1935 and was part of the Administration Department handling publicity and advertising. He then spent part of his career filming motor sport races around the world and played a pivotal role in building the Datsun brand here in the United States.

One of his most hailed achievements was creating the key concepts for the Z-car, one of the most exceptional sports cars on the road.

He retired from the company in 1977 and was inducted into the American Automotive Hall of Fame in 1998.

To learn more about Katayama’s legacy in the automotive industry, watch these three short videos where he discusses his life with cars.

https://www.youtube.com/watch?v=M-gh6pnYXGQ#t=90

https://www.youtube.com/watch?v=hrPTeKf6k1E

https://www.youtube.com/watch?v=wFtOetr2FuU

Nissan’s Shiro Nakamura Receives Grand Prix du Design Award

Nissan NAIASIn honor of four decades of innovative concepts and stunning design, Nissan Motor Co. Ltd.’s Shiro Nakamura, senior vice president for Design and chief creative officer, was named winner of the “Grand Prix du Design” award late last month.

The honor was bestowed during the opening gala of the International Automobile Festival, which took place in Paris on January 27.

A jury of France’s leading minds in media, commerce, and design selected Nakamura for the honor in recognition of his exceptional achievements in the world of auto design and his impact on the industry.

“I am very grateful to the jury for selecting me for this prestigious honor, but really this award should be given to my entire global design team,” Nakamura said. He further went on to say, “I feel I am receiving it on their behalf. I am very proud of my team and their achievements, which reflects their dedication and passion for outstanding automotive design.”

Nakamura is responsible for all of Nissan Motor Co. Ltd.’s vehicle design, including models under the Infiniti and Datsun brands. One of Nissan’s latest concepts, the IDx Freeflow, received a nomination for Most Beautiful Car of the Year and was on display at the gala.

We at Nissan of Lake Charles offer our congratulations to Nakamura on this reputed achievement. We are incredibly grateful for his contributions to the design of our favorite vehicles.