In the new car business, as with many other businesses, appearance and reputation can be extremely important—and make a huge difference in competition. That’s why, here at Nissan of Lake Charles, we’re excited to celebrate Nissan’s latest achievement, being named a Best Global Brand for 2014. Nissan earned the title thanks to the Best Global Brands Study conducted by Interbrand, which determined that Nissan has risen in value by over one billion dollars since last year.
“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”
When you’ve got a strong lineup from head to tail—from the best-selling hybrid Nissan LEAF to the popular Nissan Rogue SUV and all the way to the full-size Titan pickup—it’s much easier to build one of the world’s best brands. Of course, here at Nissan of Lake Charles, we’re not only interested in selling you on the brand overall—we want to set you up with your very own, customized Nissan vehicle today. And that’s what makes us the best.