Nissan Sponsors National Drive Electric Week

To celebrate National Drive Electric Week (September 15-21), Nissan has announced its involvement as the exclusive automotive sponsor for more than 130 green events nationwide. More than 60,000 US consumers drive the electric Nissan LEAF, making this sponsorship a natural fit for the automaker.

“With more than 60,000 US sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”

National Drive Electric Week first began in 2011, at which time it was a series of local events meant to spread awareness about plug-in vehicles. The event, then called National Plug In Day, was organized by Plug In America, Sierra Club and the Electric Auto Association, and has since been celebrated annually. In 2013, more than 35,000 people participated at 100 gatherings across the country.

Nissan LEAF sales continue to skyrocket, up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Stop by Nissan of Lake Charles and test drive a LEAF for yourself!

Major Sedan Discounts are the Result of Skyrocketing Crossover Sales

There is a major shift happening among American car-buyers. We are a society moving away from the traditionally best-selling four-door sedans, and instead choosing crossovers and SUVs. The shift has been ongoing for more than a year, and has had such a negative impact on sedan sales that automakers are pushing big incentives to move cars off dealership lots nation-wide.

While prices for trucks, crossovers, and SUVs are on the rise, car prices are either falling, maintaining, or rising just slightly, making it an ideal time to get in a new car.

“It’s definitely a good time to buy a midsize car,” says Jessica Caldwell, senior analyst at Edmunds.com. Almost every midsize sedan is comfortable, looks good and performs well, so price is nearly the only differentiator, she says.

Nissan reports record sales for its Altima in August this year – up four percent, which was reached in part due to special offers, deals, and incentives. Edmunds estimates that Altima sedan discounts were $2,293, up five percent from last year.

The shift to crossovers and utility vehicles will likely continue well into the future, but may slow down next year. Jeff Schuster, executive vice president of forecasting for LMC Automotive, says while the shift will continue, eventually crossover SUV buyers will find the deals on cars too good to pass up.

Whether you’re looking for a great deal on an Altima, or prefer a crossover or SUV, Nissan of Lake Charles has the right fit for you. Stop by today!

Nissan Altima Makes List of Most Comfortable Cars Under $30,000

Whether it’s for cross-country road-trips, commuting across town, or performance driving, your car’s comfort should be a top priority. Not all cars are created equal when it comes to comfortable and supportive seating, especially a practical interior designed with comfort in mind. To help us break down which affordable cars offer premium comfort, AOL Autos has created a list of the most comfortable cars under $30,000.

It’s no surprise to us that the 2014 Nissan Altima makes the cut. The roomy Altima is quiet, spacious, and features high-quality, supportive seats. In addition, an array of features add security, connectivity, and efficiency, making it a front-runner in its class.

2014 Nissan Altima Specifications

Features include Bluetooth streaming audio, passive entry with push button ignition, a rearview camera, Advanced Drive-Assist Display, Xenon headlights, LED taillights, BOSE audio, navigation, and heated leather-wrapped steering wheel. Yep, Nissan even kept your cold hands in mind when designing the Altima.

The Altima isn’t just packed with useful features; it’s also incredibly efficient. Powered by either a 182-hp 2.5-liter four-cylinder or a 270-hp 3.5-liter V6, you can choose the Altima that best fits your lifestyle. Now, your wallet can also stay comfortable.

Next time you get in your car, get cozy, settle in, and enjoy your trip (without your bottom falling asleep). Stop by Nissan of Lake Charles to put the Altima to the test!

Brett Michaels and Nissan Manage to Create Viral Videos for Commercial Vans

We’ll be honest. We thought after “Rock of Love” Brett Michaels was pretty much a done deal. Possibly a has-been? Apparently we were wrong. Brett Michaels and Nissan teamed up to create some videos for Nissan’s commercial vans, and they have gone viral. No really.

The B-to-B ads may actually be Nissan’s response to Jean-Claude Van Damme’s epic split-between-trucks stunt, and it’s working. Nissan hired Michael to star in a series of videos for their new “Tough Love” ad campaign, which promotes Nissan commercial vans with the slogan “The tougher we test them, the more you love them.”

A four-minute tongue-in-cheek music video features Michaels singing “Endless Love” to a commercial van as it endures the rigorous tests set at the Nissan Testing Facility in Stanfield, Arizona. A series of six other videos feature Michaels telling tales of his past that relate to some of the tests Nissan conducts on the commercial van.

Nissan claims that they subject their commercial vans to “6,600 brutal tests” in order to make sure the vans are built to withstand just about everything. The campaign focuses on the van line’s toughness and resilience – traits that Brett Michaels obviously knows something about. Just when we thought we’d seen the last of him… here he is again.

Enjoy the videos here.

When you’re done watching the videos (we know you can’t help it), stop by Nissan of Lake Charles to learn more about Nissan’s tough commercial vans!

Instant Retail Feedback Should Improve Customer Satisfaction at Nissan Dealerships

Nissan has a new goal, and that’s to obtain customer feedback on their retail experiences right away. Ideally, the automaker would like to get feedback as soon as the transaction is over, while the experience is still fresh. Even feedback within hours would be better than the current standard of weeks or even months post-purchase.

Usually, the dealership or a third party data company will send surveys to customers shortly after their shopping, buying, or servicing experience – but the responses are processed and shared with the dealership weeks or even months after the customer has come and gone.

Fred Diaz, Nissan senior vice president for U.S. sales and marketing and operations said to autonews.com, “We’re working to move away from that because we believe that the industry has fallen into this trap of customer satisfaction that is managed by surveys, where OEMs and dealers alike are doing nothing more than chasing the score instead of optimizing the customer experience.”

Nissan is working with dealers to create a system of obtaining feedback while the customers are still at the store, or at worst, within a few days of their transaction in an effort to immediately improve customer satisfaction at Nissan dealerships across the country.

“This allows a Nissan dealer to address the customers’ issues immediately and fix the processes within their store so that it doesn’t happen again,” Diaz said. “The weeks or months that traditional customer satisfaction processes have typically taken — we all know it’s far too late.”

If you’ve recently been in our store and would like to let us know how we can better serve you (or how impressed you were!) please stop by Nissan of Lake Charles today. We’ll make sure you leave our store a happy camper.

Could Your Car Keep You Safe from Lightning?

We’ve all heard it before – the car is actually the safest place you can be in a lightning storm. Something about the rubber tires. But did we really believe your car can keep you safe from lightning? It seems a bit tough to wrap our heads around the idea of a metal box being the safest place to avoid being struck by lightning. Facts are fact though, and folks, we have proof that your car will, in fact, not electrocute you if it is struck by lightning.

Meet Al and Betty Perry, a Canadian couple whose truck was recently struck by lightning (and amazingly, it was captured on film). Ok, so maybe the car didn’t exactly keep them ‘safe,’ as it erupted into a fireball and destroyed the electrical system, so they were locked in, but the couple was not electrocuted.

Luckily, a RCMP officer, Constable Brian Jamont, who was traveling behind the Perrys, was able to break a window and pull the couple out.

Clearly, we do not recommend jumping in your car to protect yourself from lightening, but what an incredible story. We think the Perrys should buy a lottery ticket (or two).

Your car may be the best place to stay safe from lightening

Your car may be the best place to stay safe from lightning

 

Nissan Altima Makes List of America’s Hottest-Selling Cars

AOL Autos has outlined their list of hottest selling cars in America, and we aren’t the least bit surprised the Altima made the cut. Turns out, Nissan sold 36,000 last month, a 13% increase from May of last year.

There is plenty to love about the Altima. The popular mid-size sedan is the ideal size for comfort and capability, and quality materials and its long list of standard features set it apart from the competition. The Altima features an affordable price tag without sacrificing sharp design and sporty driving capabilities. All of this while still achieving up to 38 mpg highway.

2014 Nissan Altima Specifications

Even better news? The Altima might be a top-seller, but that doesn’t mean you’ll see it on every corner. With a variety of colors, options, and upgrades, each Altima is made to be unique to fit your lifestyle. Whether you’re hitting the town solo, or heading cross-country with the family, there’s an Altima to fit your needs.

Stop by Nissan of Lake Charles to test drive an Altima for yourself!

2014 Nissan Altima

2014 Nissan Altima

Nissan’s New “Ride of Your Life” Campaign Brings Focus Back to Performance

Today, it seems that most car buyers are focused on a vehicle’s efficiency, fuel consumption, and impact on the environment. Automakers have been trending in that direction too – and what’s not to like about lower fuel costs and taking better care of our environment? In the midst of a market increasingly interested in electric and hybrid-electric cars, Nissan takes a surprising turn and introduces their “Ride of Your Life” campaign, bringing the focus back to performance.

Car enthusiasts around the world can certainly appreciate a fuel efficient car, but what if the car you considered to be a mediocre sedan could actually provide a thrilling ride? In Nissan’s newest campaign, they convince several dozen consumers that they were cruising around the Horse Thief Mile at Willow Springs Raceway in a race-spec Altima. Only when they peel all the race decals off, do the car enthusiasts realize they were in a regular old Altima – one they could purchase at any Nissan dealership.
The message is clear; the Altima isn’t the lame sedan you thought it was. The thing’s got moves. It has a tight turning radius, impressive power, and looks to boot.
2014 Nissan Altima Specifications
“I would never imagine a four-door car could do any of that,” one passenger said in the Nissan video after her exciting ride.
This is exactly the kind of reaction Nissan is going for. “Performance is still very relevant to the audience for Altima,” Jon Brancheau, Nissan’s U.S. CMO, told Forbes. “In this case, we’re trying to show that in an entertaining fashion with consumers who are genuinely surprised.”
Don’t miss out on experiencing the Altima’s power for yourself. Stop by Nissan of Lake Charles for your own test drive today!

Don’t Forget to Set Your Parking Brake!

Now be honest: how many of you set the parking brake every time you park? We at Nissan of Lake Charles admit we forget at times; but we dare say many of us should be using the parking brake much more often than we do.

Your parking brake is not only for emergencies when the brakes fail or for parking on steep hills. According to Driver’s Ed Guru, the parking brake should be set each time you park your car.

If you set the brake before you release your foot from the brake pedal and move your gearshift into park, the parking brake helps take the pressing weight off the transmission (manual or automatic). It also provides a smoother transition as you shift into drive and hit the road again.

Perhaps you already knew all of this information, but you simply forget to set your parking brake. We suggest you place an item next to the brake handle to remind you to set it and subsequently release it before you get back on the road. For instance, a cell phone charger or a pair of sunglasses work well – something inexpensive that you don’t mind leaving in the vehicle.

Join us as we all make a conscious effort to remember to set our parking brakes.

Nissan Predicts a Future Full of EVs

The Nissan LEAF has done tremendously well since it entered the marketplace in 2010. In fact, Nissan has sold more than 100,000 units of the all-electric Nissan LEAF globally. Nissan expects even greater success with the EV—and EVs from other automakers—in the coming years.

Nissan actually told the Wall Street Journal that it should be able to outsell original projections. The Japanese automaker is now shooting for 1.5 million EVs by 2020, as more Americans come to accept electric vehicles as viable modes of transportation and as Nissan penetrates other markets across the globe with the LEAF. The LEAF will actually be making its debut in South Korea later this year.

Sure, electric vehicles still have some issues. Drivers worry about their range and the lack of refueling infrastructure, and others are turned off by the prices. However, range has already improved tremendously over the years and will continue to as time goes on. In addition, recharge times are going down, and at the same time, more infrastructure is being added across the country. And those seemingly high prices are actually steals when you factor in government rebates and incentives.

Have any questions about Nissan’s electric and other fuel-efficient models? Stop in to Nissan of Lake Charles today for some help!