DIG-T R Proves Big Things Can Come in Small Packages

As the saying goes; big things can come in small packages… Nissan’s new DIG-T R, a
1.5-liter, 400 horsepower engine is no exception. Weighing an astonishing 88
pounds the engine can produce 280 pound-feet of torque, a power-to-weight ratio
that is suitable for a racecar – So that is just where Nissan plans to use it.

Nissan’s ZEOD RC will use the new engine in the historic 24 Hours Le Mans June
2014. Check out this Autoblog.com article for more information. The ZEOD RC is no stranger to making waves however, as it was one of the few hybrid racecars on the track. That’s right, a race car that can run at least one full lap exclusively on electric power before relying on its new and improved 3-clyinger engine. You can watch the
promo video with more details on the engine or read a Nissan press release here.

In a quote from that press release, Nissan’s Global Motorsport Director Darren
Cox, said “our engine team has done a truly remarkable job with the internal
combustion engine.” Although the fuel efficient little engines are not yet available
in consumer vehicles and nothing will likely match the thrill of driving a race
car, Nissan of Lake Charles offers a full line of similarly efficient and fun
to drive cars that you could drive off the lot today.

Nissan Delivers Versa Note in Giant Amazon Box

You may recall that last fall Amazon was selling the Nissan Versa Note. Well, sort of. When customers placed orders online, Amazon would connect them with local dealers to complete the process. This was a short-term promotion that Amazon and Nissan worked on together.

For the first 100 people who placed their orders on Amazon, they received $1,000 Amazon gift cards and one of them got an extra surprise. They would have their Versa Note delivered in the biggest Amazon box ever.

With the exception of the actual customer, Nissan was planning on making the delivery a big surprise with a video and press release. But not too surprisingly, someone took a picture of the giant Amazon box strapped to the back of a truck and posted it on Reddit.

With the internet doing what it does best, the picture quickly spread and Nissan’s surprise was spoiled, but not completely. We still don’t know who the actual recipient of the car was. Nissan is planning on releasing that information in its originally planned video later this month.

If you had the option, would you want your new Nissan car delivered in a giant Amazon box?

Nissan’s Taxi for London Surprises Current Drivers With Affordability

To those of us living on the other side of the pond, London triggers a number of defining images (we at Nissan of Lake Charles often find ourselves thinking of foggy
cobblestone streets, but we may have also read The Strange Case of Dr. Jekyll and Mr. Hyde one too many times).  One of the more iconic aspects of the city is its public transportation: from the London Underground and double-decker busses all the way down to police call boxes that are much more spacious on the inside.  Nissan has announced that London’s cabs will be getting a new look soon with the reveal of their Taxi for London.  These slick black cabs are based upon the automaker’s NV200 compact-van platform, which has already taken its place as the Taxi of Tomorrow in New York.

Wall Street Journal’s Marietta Cauchi took to the streets of London (where, contrary to what Morrisey asserts, there seems to be absolutely no panic).  What she did find was a number of grizzled old cabbies who, despite the competition presented by Nissan’s Taxi for London, seemed impressed with the new rival’s looks.

One driver says, “The public generally like the iconic shape of the current taxi that I’m using.  I think the drivers, long term, if they had a vehicle that was cheaper to run…that’d be a good thing for the taxi drivers.”

Another, who suspiciously and awesomely resembles Ernest Borgnine’s Cabbie from Escape from New York, says, “Well, it looks very smart from the outside.  It’s whether, of course, it’s practical on the inside and functional regarding passengers, wheelchair accessibility and, most importantly, has the driver got all the facilities in the front to make his long working day comfortable?”

The £30,000 ($45,291 USD) Taxi for London is remodeled to more closely resemble the iconic London cab shape, featuring a remodeled grille, LED lighting, and new front bumper panels; the Taxi for London also conforms to London’s licensing rules while managing to run more cleanly (and at less cost) than standard cabs.

“Having already overcome the unique technical challenges presented by the development of a new Hackney Carriage for London ahead of our launch of the vehicle in August 2012, we turned our attention to making the vehicle look the part,” Darryl Scriven, Design Excellence Manager at Nissan Design Europe said in the automaker’s official press release.  “The Mayor’s office and taxi drivers were very keen that we maintain the character of the Hackney Carriage, making it something that people in the city can be proud of.”

“The main challenges were concerned with making sure customers can easily recognise it as a taxi. Being in London, we were able to go out and talk to cabbies about what was important to them as well as look at the vehicle from a customer’s viewpoint. It’s unusual for us to be able to work on something as bespoke as this, specifically for one location in the world and we are very proud to have been asked to do so.”

Nissan Teases Information on New Sport Sedan Concept

Come Jan. 13, we’ll finally have all the details on Nissan’s new Sport Sedan Concept. Until then, we’ll have to content ourselves with the teaser image and sparse details we currently have.

Nissan hasn’t even told us which sedan the the new concept is. We do know it takes styling cues from the 2014 Rogue, the 2015 Murano (which is yet to be released), and the famous GT-R. However, our friends at Motor Authority have a pretty strong argument that leads us to believe it is Nissan’s new 2015 Maxima.

Nissan did offer this information: “The Sport Sedan Concept previews a new energetic design direction that amplifies Nissan’s legendary approach of applying sports car principles to a sedan.”

All will be revealed at the concept’s world reveal at the 2014 Detroit Auto Show where Nissan will also present the IDx Freeflow and IDx NISMO concepts for their North America debuts.

A press conference will be held on Monday, Jan. 13 at 3:50 pm.

We at Nissan of Lake Charles will just have to exercise a little patience as we wait for full disclosure on Nissan’s Sport Sedan Concept. Come to think of it, maybe that should be our New Year’s resolution.

Nissan LEAF Owner Clocks 100,000 Electric Miles

Washington state driver, Steve Marsh reached 100,000 miles driven in his all-electric LEAF earlier this week. Governor Jay Islee and state Transportation Secretary Lynn Peterson were on hand to congratulate him.

Marsh attributed this milestone to his long commute to work and easy access to charging facilities provided by both the state and his workplace.

“With a daily commute of about 130 miles, I’ve saved more than $9,000 compared to my old gas-powered car since I bought my LEAF,” said Marsh. “With plenty of public charging options, as well as a charger installed at my office, my LEAF is a perfect car for my commute.”

With the LEAF’s 75-mile electric driving range, Marsh only had to recharge twice a day. He also had fewer maintenance costs with the electric vehicle since he purchased it in 2011than he would have accrued with a gasoline car.

We at Nissan of Lake Charles are excited about this milestone. If you haven’t started recording your electric miles, stop by today. Start clocking your way to 100,000 miles in a new LEAF and enjoy all the savings that come with it.

World’s Strongest Man Pulls 12 Nissan Notes

A new and somewhat unusual Guinness World Record was set last weekend in Lithuania, as five-times World Strongest Man Zydrunas Savickas pulled no less than 12 Nissan Notes behind him at the same time.

The event marked the end of the Lithuanian Car of the Year test camp. Savickas not only pulled over twenty-eight thousand pounds but also pulled in crowds from all over the country who came to see their national hero set the new record.

This was also an opportunity for the crowd to take a look at the all-new European-only Nissan Note. Like the strongman, it also sets new standards, surpassing the competition in technology, practicality, design, and value. It’s also got a new Pure Drive 1.2-liter engine that returns better torque, better fuel economy, and lower CO2 emissions.

“It is always great to set a new record. Once I got into my stride pulling the 12 Nissan Notes was fine,” said Savickas after the event. “Obviously, a big thank you to Nissan for helping me set the record and making it all possible.”

You won’t find a Nissan Note in the USA, but you can find the Nissan Versa Note at Nissan of Lake Charles. See you there!

2014 Nissan cube® Pricing Announced

Over the weekend, Nissan officially released pricing figures for the 2014 Nissan cube®, which will be arriving here at Nissan of Lake Charles very soon. Although we’ll be seeing some awesome updates for the 2014 model, the prices will stay the same. That’s right—with the 2014 model, you’ll be getting more for the same great price.

So what can you expect for the 2014 Nissan cube? For starters, Nissan’s added a new exterior color option, Caspian Sea (replacing Bitter Chocolate). It also features its standout trait: the wraparound rear window. In addition, the innovative cube comes with six standard airbags and features an impressive 58.1 cubic feet of cargo space. Powered by 1.8-liter DOHC four-cylinder engine, paired with either the Xtronic CVT® (Continuously Variable Transmission) or a six-speed manual transmission, the cube throws down 122 horsepower and yields 31 mpg on the highway (with the CVT).

You’ll have the option of three trim levels for 2014: S 6MT, S CVT, and SL CVT. MRSPs for the 2014 Nissan cube are listed below:

2014 Nissan cube 1.8 S 6MT


2014 Nissan cube 1.8 S CVT


2014 Nissan cube 1.8 SL CVT



We’ll let you know as soon as the 2014 model rolls onto the lot, but for now, come check out the 2013 model!

Nissan Donates to Help Victims of Typhoon in Philippines

Whether it’s a tornado, a hurricane, or a typhoon, the devastation a natural disaster can cause is astounding—countless lives can be lost, homes can be ruined and whole towns can disappear. When a natural disaster occurs, everyone should put in a helping hand to help recovery efforts. Two weeks ago, Typhoon Haiyan swept the Philippines costing over 5,000 lives with the count still rising.

After the news of the Philippine typhoon spread across the world, people came together to join in the recovery effort. One of the contributors to this effort was Nissan Motor Co., who has pledged to donate 20 million yen, the equivalent of about $2 million US, to the victims of the typhoon in the Philippines.

According to a press release, Nissan will donate 10 million yen immediately to the NGO Japan Platform, an organization that is currently providing urgent rescue efforts to the Philippines. The carmaker will also provide vehicles to help with the recovery effort. This donation shows the sympathy of Nissan employees around the world.

New Mexico Nissan Plant Brings More Jobs and More Nissans

A new Nissan plant has just been opened in Aguascalientes, Mexico. This is the company’s second plant in the town and third in the country, generating 3,000 new jobs at the plant and 9,000 indirect jobs. The facility also gave work to the team of 2,500 people who constructed it over the last 19 months.

The demand for Nissan vehicles has been consistently on the rise, and the new plant should help deliver to consumers what they want. Initial annual production for the Nissan plant will be 175,000 vehicles, helping to augment Nissan’s vehicle output in Mexico from 680,000 to 850,000, a 25% boost.

The main feature of this new Mexico Nissan plant is its multiple platform capability. The advanced and flexible technology systems enable Nissan to build vehicles from several different platforms, ensuring that it can adapt to changing consumer demand without having to rebuild an entire facility to deliver new products.

A brand new 2014 Nissan Sentra will be the first vehicle and the first model to be produced at Aguascalientes 2, but you don’t have to wait for that to get your hands on one at Nissan of Lake Charles. Stop on by to test drive one today and see why they’re turning heads left and right!

Nissan GT Academy Season 3 Launches on SPIKE TV

The Nissan GT Academy is a reality competition show unlike any other.  It turns gamers into professional racecar drivers by taking the very best in PlayStation®3’s Gran Turismo®6 and allowing them to compete in actual driving challenges.  The winner then gets to race professionally for Nissan on some of the world’s most renown racetracks, and the Nissan GT Academy is ready to air its third season.

The third season of the Nissan GT Academy will air on Spike TV starting Monday, November 11 at 10:30pm ET.  The season will consist of five 30-minute episodes and a one-hour season finale on December 16, in which Nissan will crown its winner.

“We are excited to announce the third season of the GT Academy show and to further our relationship with PlayStation and SPIKE TV after last year’s success,” said Jon Brancheau, vice president of Marketing for Nissan North America, in a press release.

At Nissan, performance and excitement is at the heart of our brand, and the third season will deliver both for our audience. We are confident the Season 3 winner will demonstrate speed, strength and soul: all qualities of a Nissan Motorsports Athlete that will translate into success on the track for Nissan.”

To learn more about the Nissan GT Academy, or the high-performing Nissan vehicles used in the competition, visit us today at Nissan of Lake Charles!