Nissan Leafs in High Demand

We’ve spent a lot of time talking about the positive impact the Nissan Leaf has had on our environment and the benefits it brings to its drivers both on the road and in their wallets. But today we have some bad news about the Nissan Leaf…sales are so high there’s not enough to go around! Erik Gottfried, Nissan’s director of electric vehicle sales and marketing, says the sales numbers for the past few months the numbers are much higher than expected. Combine this high demand with the lower production levels of the Nissan Leaf and that leads to more and more show rooms coming up short on inventory. A Nissan is aware of the issue with a representative being quoted saying “…[there’s] going to be a short on inventory all through the summer…”

One of the primary Nissan Leaf plants in Smyrna, Tennessee has a production capacity of 150,000 Leaf EVs annually. Unfortunately, this is production plant has yet to catch up to the surprisingly high demand. One of the primary reasons behind the demand increase is most likely due to the fact that the Nissan Leaf received a fairly decent price drop earlier in the year, not to mention the expansion of the primary marketing area of the model. With the West Coast being its primary market, excitement over the Leaf has spread to many major cities which includes a new third largest market holder, Atlanta.  Gottfried stated “we’re doing everything we can to get them more inventory. Bit its taking time… It will be late fall before we can produce enough to satisfy everybody.”

Leave a Reply

Your email address will not be published. Required fields are marked *