Nissan Motor Co. has always been more interested in the developing electric vehicle technology and has left the production of hybrid vehicles to other car manufacturers, but that as hybrid become increasingly popular, Nissan has changed its stance.
Nissan has begun developing its first in-house front-wheel-drive hybrid powertrain and it will debut next year. The Hybrid technology Nissan will develop will not be applied to hybrid-only vehicles like other car makers have done (i.e. Toyota Prius and Honda Insight), instead Nissan plans to apply the hybrid technology across its lineup.
Our aim is not how can we apply it to just a single vehicle, but extend it across the lineup as much as possible, as soon as possible,” said Mitsuhiko Yamashita, executive vice president for global research and development.
Nissan plans to roll out at least one new Hybrid vehicle a year for the foreseeable future, and with them will come roughly a 30 percent increase in fuel economy. With stricter emission regulations coming in the near future and a heighten consumer demand, Nissan realizes the need to develop hybrid technology.
“All vehicles need some form of electrification,” Yamashita said. “Motor assistance is really key. Otherwise they can’t meet fuel economy requirements beyond 2015.”