Nissan Earns a “Best Global Brand” Title for 2014

Nissan - Best Global Brand 2014In the new car business, as with many other businesses, appearance and reputation can be extremely important—and make a huge difference in competition. That’s why, here at Nissan of Lake Charles, we’re excited to celebrate Nissan’s latest achievement, being named a Best Global Brand for 2014. Nissan earned the title thanks to the Best Global Brands Study conducted by Interbrand, which determined that Nissan has risen in value by over one billion dollars since last year.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

When you’ve got a strong lineup from head to tail—from the best-selling hybrid Nissan LEAF to the popular Nissan Rogue SUV and all the way to the full-size Titan pickup—it’s much easier to build one of the world’s best brands. Of course, here at Nissan of Lake Charles, we’re not only interested in selling you on the brand overall—we want to set you up with your very own, customized Nissan vehicle today. And that’s what makes us the best.

Nissan Delivers Versa Note in Giant Amazon Box

You may recall that last fall Amazon was selling the Nissan Versa Note. Well, sort of. When customers placed orders online, Amazon would connect them with local dealers to complete the process. This was a short-term promotion that Amazon and Nissan worked on together.

For the first 100 people who placed their orders on Amazon, they received $1,000 Amazon gift cards and one of them got an extra surprise. They would have their Versa Note delivered in the biggest Amazon box ever.

With the exception of the actual customer, Nissan was planning on making the delivery a big surprise with a video and press release. But not too surprisingly, someone took a picture of the giant Amazon box strapped to the back of a truck and posted it on Reddit.

With the internet doing what it does best, the picture quickly spread and Nissan’s surprise was spoiled, but not completely. We still don’t know who the actual recipient of the car was. Nissan is planning on releasing that information in its originally planned video later this month.

If you had the option, would you want your new Nissan car delivered in a giant Amazon box?

Nissan’s Taxi for London Surprises Current Drivers With Affordability

To those of us living on the other side of the pond, London triggers a number of defining images (we at Nissan of Lake Charles often find ourselves thinking of foggy
cobblestone streets, but we may have also read The Strange Case of Dr. Jekyll and Mr. Hyde one too many times).  One of the more iconic aspects of the city is its public transportation: from the London Underground and double-decker busses all the way down to police call boxes that are much more spacious on the inside.  Nissan has announced that London’s cabs will be getting a new look soon with the reveal of their Taxi for London.  These slick black cabs are based upon the automaker’s NV200 compact-van platform, which has already taken its place as the Taxi of Tomorrow in New York.

Wall Street Journal’s Marietta Cauchi took to the streets of London (where, contrary to what Morrisey asserts, there seems to be absolutely no panic).  What she did find was a number of grizzled old cabbies who, despite the competition presented by Nissan’s Taxi for London, seemed impressed with the new rival’s looks.

One driver says, “The public generally like the iconic shape of the current taxi that I’m using.  I think the drivers, long term, if they had a vehicle that was cheaper to run…that’d be a good thing for the taxi drivers.”

Another, who suspiciously and awesomely resembles Ernest Borgnine’s Cabbie from Escape from New York, says, “Well, it looks very smart from the outside.  It’s whether, of course, it’s practical on the inside and functional regarding passengers, wheelchair accessibility and, most importantly, has the driver got all the facilities in the front to make his long working day comfortable?”

The £30,000 ($45,291 USD) Taxi for London is remodeled to more closely resemble the iconic London cab shape, featuring a remodeled grille, LED lighting, and new front bumper panels; the Taxi for London also conforms to London’s licensing rules while managing to run more cleanly (and at less cost) than standard cabs.

“Having already overcome the unique technical challenges presented by the development of a new Hackney Carriage for London ahead of our launch of the vehicle in August 2012, we turned our attention to making the vehicle look the part,” Darryl Scriven, Design Excellence Manager at Nissan Design Europe said in the automaker’s official press release.  “The Mayor’s office and taxi drivers were very keen that we maintain the character of the Hackney Carriage, making it something that people in the city can be proud of.”

“The main challenges were concerned with making sure customers can easily recognise it as a taxi. Being in London, we were able to go out and talk to cabbies about what was important to them as well as look at the vehicle from a customer’s viewpoint. It’s unusual for us to be able to work on something as bespoke as this, specifically for one location in the world and we are very proud to have been asked to do so.”

Nissan Teases Information on New Sport Sedan Concept

Come Jan. 13, we’ll finally have all the details on Nissan’s new Sport Sedan Concept. Until then, we’ll have to content ourselves with the teaser image and sparse details we currently have.

Nissan hasn’t even told us which sedan the the new concept is. We do know it takes styling cues from the 2014 Rogue, the 2015 Murano (which is yet to be released), and the famous GT-R. However, our friends at Motor Authority have a pretty strong argument that leads us to believe it is Nissan’s new 2015 Maxima.

Nissan did offer this information: “The Sport Sedan Concept previews a new energetic design direction that amplifies Nissan’s legendary approach of applying sports car principles to a sedan.”

All will be revealed at the concept’s world reveal at the 2014 Detroit Auto Show where Nissan will also present the IDx Freeflow and IDx NISMO concepts for their North America debuts.

A press conference will be held on Monday, Jan. 13 at 3:50 pm.

We at Nissan of Lake Charles will just have to exercise a little patience as we wait for full disclosure on Nissan’s Sport Sedan Concept. Come to think of it, maybe that should be our New Year’s resolution.

Nissan LEAF Owner Clocks 100,000 Electric Miles

Washington state driver, Steve Marsh reached 100,000 miles driven in his all-electric LEAF earlier this week. Governor Jay Islee and state Transportation Secretary Lynn Peterson were on hand to congratulate him.

Marsh attributed this milestone to his long commute to work and easy access to charging facilities provided by both the state and his workplace.

“With a daily commute of about 130 miles, I’ve saved more than $9,000 compared to my old gas-powered car since I bought my LEAF,” said Marsh. “With plenty of public charging options, as well as a charger installed at my office, my LEAF is a perfect car for my commute.”

With the LEAF’s 75-mile electric driving range, Marsh only had to recharge twice a day. He also had fewer maintenance costs with the electric vehicle since he purchased it in 2011than he would have accrued with a gasoline car.

We at Nissan of Lake Charles are excited about this milestone. If you haven’t started recording your electric miles, stop by today. Start clocking your way to 100,000 miles in a new LEAF and enjoy all the savings that come with it.

World’s Strongest Man Pulls 12 Nissan Notes

A new and somewhat unusual Guinness World Record was set last weekend in Lithuania, as five-times World Strongest Man Zydrunas Savickas pulled no less than 12 Nissan Notes behind him at the same time.

The event marked the end of the Lithuanian Car of the Year test camp. Savickas not only pulled over twenty-eight thousand pounds but also pulled in crowds from all over the country who came to see their national hero set the new record.

This was also an opportunity for the crowd to take a look at the all-new European-only Nissan Note. Like the strongman, it also sets new standards, surpassing the competition in technology, practicality, design, and value. It’s also got a new Pure Drive 1.2-liter engine that returns better torque, better fuel economy, and lower CO2 emissions.

“It is always great to set a new record. Once I got into my stride pulling the 12 Nissan Notes was fine,” said Savickas after the event. “Obviously, a big thank you to Nissan for helping me set the record and making it all possible.”

You won’t find a Nissan Note in the USA, but you can find the Nissan Versa Note at Nissan of Lake Charles. See you there!

2014 Nissan cube® Pricing Announced

Over the weekend, Nissan officially released pricing figures for the 2014 Nissan cube®, which will be arriving here at Nissan of Lake Charles very soon. Although we’ll be seeing some awesome updates for the 2014 model, the prices will stay the same. That’s right—with the 2014 model, you’ll be getting more for the same great price.

So what can you expect for the 2014 Nissan cube? For starters, Nissan’s added a new exterior color option, Caspian Sea (replacing Bitter Chocolate). It also features its standout trait: the wraparound rear window. In addition, the innovative cube comes with six standard airbags and features an impressive 58.1 cubic feet of cargo space. Powered by 1.8-liter DOHC four-cylinder engine, paired with either the Xtronic CVT® (Continuously Variable Transmission) or a six-speed manual transmission, the cube throws down 122 horsepower and yields 31 mpg on the highway (with the CVT).

You’ll have the option of three trim levels for 2014: S 6MT, S CVT, and SL CVT. MRSPs for the 2014 Nissan cube are listed below:

2014 Nissan cube 1.8 S 6MT


2014 Nissan cube 1.8 S CVT


2014 Nissan cube 1.8 SL CVT



We’ll let you know as soon as the 2014 model rolls onto the lot, but for now, come check out the 2013 model!

Nissan’s Autonomous LEAF Forges New Roads into the Future

We may not be flying like the Jetsons’ in their futuristic space car, but the car of the future is certainly here in the form of Nissan’s autonomous LEAF.

At the Combined Exhibition of Advanced Technologies show (CEATEC), Nissan became “one of the very first public demonstrations of autonomous drive technology in Japan” according to a correspondent for Nissan Global Media Center.

Nissan showed off the capabilities of the autonomous LEAF, offering test drives to experience the car in action. Even Toyota’s CEO, Akio Toyodo, took a peek at the technologies it boasted.

Nissan’s Autonomous LEAF is equipped with five cameras and a sensory system that gather and process data from the world surrounding the car. With its zero emissions and the ability to carefully maneuver obstructions and other vehicles in its path, this revolutionary LEAF provides the best in safety and environmental responsibility.

After test driving the autonomous LEAF himself, Nissan’s CEO, Charles Ghosn, is “very encouraged” by the amount of technology the car encompasses compared to just two years prior.

Ghosn said in an interview, “The public senses that this is something of the future, something that they need and they will use. So now the pressure is on us, because we have launched this wave of attention on the technology. . . to make sure that we are going to be bringing the first cars on the market.”

The market introduction of Nissan’s autonomous car is, likely, not too far away. It’s hard to believe the future is here.

Nissan’s ‘Taxi of Tomorrow’ NV200 Enters Production

The New York City taxi fleet will be gaining a new member this year, with the production of Nissan’s ‘Taxi of Tomorrow’ starting this week. Based off of the current Nissan NV200, this innovative vehicle will receive a few taxi-specific tweaks, such as a panoramic sunroof, antimicrobial upholstery, grab handles and tons of lighting that will make any cab-goers experience that much better.

The Nissan NV200 taxi large interior space will leave plenty of room for large families to travel comfortably, with plenty of trunk storage for anyone off to the airport. The double sliding doors make it easy to enter on any side of the road, meaning that you won’t have to worry about exiting into traffic like you have to do with many of the van cabs currently in production. Along with awesome 24 mpg city, it is the perfect large livery service vehicle.

Though there have been some obstacles the NV200 has had to face before being included in NYC’s taxi fleet, many believe that the introduction of this cab will revolutionize taxi services nationwide while also tipping its hat to the past, prolific Checker cabs New York City was known for. Interested in any of our great Nissan models? Check out our new inventory! We’ve got plenty of brand new 2014s waiting to go on a test drive!

Lake Charles Community Events

It’s no secret that Lake Charles has a multitude of community events.  Seemingly every week, Lake Charles packs its calendar with incredible activities for all to enjoy.  One event in particular that deserves some special attention is the Midnight Fantasies Annual Lakefront Tour Car, Truck & Bike Show.

From September 21-23 the Lake Charles Civic Center will be hosting as much as 400-plus show worthy cars, trucks and bikes.  With its wide variety of food and drinks as well as other crowd favorites like the Crank It contest, Dyno Pulls, and Rock Wall, the Lakefront Tour will be worth a visit.

Here is all the need-to-know information:

  • When:  September 21 -23, 2013 / 10am – 8pm
  • Where:  Lake Charles Civic Center, 900 Lakeshore Dr, Lake Charles, LA 70601
  • Admission:  Adults $10/day, Kids 10 and under get in FREE

For more information visit