We’ll be honest. We thought after “Rock of Love” Brett Michaels was pretty much a done deal. Possibly a has-been? Apparently we were wrong. Brett Michaels and Nissan teamed up to create some videos for Nissan’s commercial vans, and they have gone viral. No really.
The B-to-B ads may actually be Nissan’s response to Jean-Claude Van Damme’s epic split-between-trucks stunt, and it’s working. Nissan hired Michael to star in a series of videos for their new “Tough Love” ad campaign, which promotes Nissan commercial vans with the slogan “The tougher we test them, the more you love them.”
A four-minute tongue-in-cheek music video features Michaels singing “Endless Love” to a commercial van as it endures the rigorous tests set at the Nissan Testing Facility in Stanfield, Arizona. A series of six other videos feature Michaels telling tales of his past that relate to some of the tests Nissan conducts on the commercial van.
Nissan claims that they subject their commercial vans to “6,600 brutal tests” in order to make sure the vans are built to withstand just about everything. The campaign focuses on the van line’s toughness and resilience – traits that Brett Michaels obviously knows something about. Just when we thought we’d seen the last of him… here he is again.
Enjoy the videos here.
When you’re done watching the videos (we know you can’t help it), stop by Nissan of Lake Charles to learn more about Nissan’s tough commercial vans!