American Nissan GT-R Nismo Debut to Show Off the New with the Old

Nissan GT-R Nismo Debut

Nissan GT-R NISMO GT500

The 2017 Nissan GT-R Nismo promises to be the most stunning edition of the classic Nissan model yet, and now, it’s about to get its U.S. debut, after months of anticipation for stateside fans, at the Japanese Classic Car Show this month in California.

The new Nissan GT-R Nismo got its world debut earlier this year at the Nurburgring, but this will be the first opportunity for Americans to see it up close. The gorgeous model is powered by a 3.8-liter twin-turbo V6 engine and it can produce up to 600 horsepower.

At the Nissan GT-R Nismo debut we learned that it has received a ton of upgrades, particularly to its newly renovated interior, which now sports more of a minimalist tone, with far fewer knobs and a sleeker design. The model’s all-wheel drive system has all been improved, making the GT-R Nismo safer in poor weather.

Cleverly, Nissan has scheduled this debut to take place at a show that is classic-car themed, so the newest GT-R Nismo will get its big day right next to some of the oldest, most-loved Nissan models, including the No. 05 Nissan GT-R Nismo GT3.

Want to learn more about the 2017 Nissan GT-R Nismo? Visit us anytime here at Nissan of Lake Charles!

Nissan CEO Sounds Off on the Truth about Autonomous Cars

Nissan's Autonomous Vehicle

What would a world with driverless cars be like? Well, we at Nissan of Lake Charles don’t rightly know, but Nissan president and CEO, Carlos Ghosn, offered his thoughts on the truth about autonomous cars in a series of LinkedIn Influencer articles. We’ll cover a few of the most common questions we’ve heard.

In defining autonomous drive, Ghosn stated, “Autonomous drive combines the technology of robotics, artificial intelligence, sensors and car-to-car connectivity.”

We have already begun to see autonomous drive technology in today’s vehicles through the use of advanced safety features like parking assist, lane departure warning, active cruise control, and even anti-lock brakes.

Ghosn believes we will begin seeing a “near-term technology” in which vehicles will include a full package of autonomous drive features and drivers will be able to drive hands free while monitoring the vehicle. Nissan’s goal for this technology to become available is the year 2020, but Ghosn believes that goal will be made possible by introducing one at a time before the goal deadline.

The Nissan CEO also expressed he believes even further down the line that autonomous cars will become so advanced that they can be fully driverless. But that date is “at least a decade away.”

Importantly, for those of us who actually like getting behind the driver’s wheel, Ghosn emphasized the goal of autonomous tech is to improve safety and increase the joy of driving.

We will simply have to wait and see what the future holds here.

New Nissan Rebate Program Started in Atlanta

Nissan Zero EmissionsIf you’re a business based in Atlanta, Nissan has some good news for you—and some incentive for you to help continue Atlanta’s green car revolution. From now until June 30, 2015, Nissan and Georgia Power EV will both offer $500 to businesses for each 240V, Level 2 charger installed at their businesses. The total rebate of $1,000 is a huge boost to businesses—and helps grow the culture of green driving in Atlanta.

In fact, Nissan sells more LEAFs in the city of Atlanta than anywhere else in America, and that trend should continue with this great new Nissan rebate program. “We believe this innovation represents a significant development for Nissan LEAF and e-NV200 customers,” said Paul Willcox, chairman of Nissan Europe. Furthermore, he states that, “Every Nissan electric vehicle battery contains a power storage capability that will prove useful in contributing towards smarter and responsible management of the power demand & supply of local power grids, thus reducing our EV total cost of ownership.”

Here at Nissan of Lake Charles, we’re hopeful that this program will succeed in Atlanta and hopefully spread to many more cities in America and around the world. Of course, that will help Nissan sales with the LEAF, but we’re also excited just to see the environmental impact we can have together through all this green driving. Come see us today to learn more about how the LEAF can save you money and save the earth all at once!

Nissan’s Mr. K Has Died at 105

In September of 1909, a legend was born. Yutaka Katayama was the first president of Nissan and would later become known as Mr. K. Mr. K passed away on February 19, 2015 at the age of 105.

Nissan released the following statement following the news of Katayama’s passing, “Yutaka Katayama (Mr. ‘K’) was a passionate ambassador for the Datsun and Nissan brands and our condolences go out to his family and friends. His more than 80 years in the car business included an induction into both the American and Japanese Automotive Hall of Fames. He was a pioneer on both sides of the Pacific, and we are grateful for his service to Nissan and his passion for our brands.”

Katayama was an important part of the automotive industry for nearly 80 years. He first started with Nissan in 1935 and was part of the Administration Department handling publicity and advertising. He then spent part of his career filming motor sport races around the world and played a pivotal role in building the Datsun brand here in the United States.

One of his most hailed achievements was creating the key concepts for the Z-car, one of the most exceptional sports cars on the road.

He retired from the company in 1977 and was inducted into the American Automotive Hall of Fame in 1998.

To learn more about Katayama’s legacy in the automotive industry, watch these three short videos where he discusses his life with cars.

https://www.youtube.com/watch?v=M-gh6pnYXGQ#t=90

https://www.youtube.com/watch?v=hrPTeKf6k1E

https://www.youtube.com/watch?v=wFtOetr2FuU

Nissan Wins YouTube’s Favorite Super Bowl Ad Poll

With DadThe Super Bowl might be the biggest night of the year for football, but it’s also become the established night for the best commercials of the year – particularly for car companies.

This year, YouTube had record numbers of viewers wanting to either re-watch the Super Bowl commercials that they loved or catch up on the ads that they missed. In fact, there was a 40 percent increase in the number of ballots who voted for their favorite commercial of the year.

The streaming website announced the winner of this year’s viewers Favorite Super Bowl Ad of 2015 title earlier this week, naming Nissan number one, with their advertisement called “With Dad,” which you can watch here on Nissan’s official YouTube channel.

The inspirational ad follows the struggles of families who are trying to make ends meet, with Nissan donating an enormous amount of money to charities that strive to help families with financial difficulties.

What was your favorite Super Bowl ad this year? Let us know here at Nissan of Lake Charles what your thoughts are in the comments.

Nissan’s Shiro Nakamura Receives Grand Prix du Design Award

Nissan NAIASIn honor of four decades of innovative concepts and stunning design, Nissan Motor Co. Ltd.’s Shiro Nakamura, senior vice president for Design and chief creative officer, was named winner of the “Grand Prix du Design” award late last month.

The honor was bestowed during the opening gala of the International Automobile Festival, which took place in Paris on January 27.

A jury of France’s leading minds in media, commerce, and design selected Nakamura for the honor in recognition of his exceptional achievements in the world of auto design and his impact on the industry.

“I am very grateful to the jury for selecting me for this prestigious honor, but really this award should be given to my entire global design team,” Nakamura said. He further went on to say, “I feel I am receiving it on their behalf. I am very proud of my team and their achievements, which reflects their dedication and passion for outstanding automotive design.”

Nakamura is responsible for all of Nissan Motor Co. Ltd.’s vehicle design, including models under the Infiniti and Datsun brands. One of Nissan’s latest concepts, the IDx Freeflow, received a nomination for Most Beautiful Car of the Year and was on display at the gala.

We at Nissan of Lake Charles offer our congratulations to Nakamura on this reputed achievement. We are incredibly grateful for his contributions to the design of our favorite vehicles.

Nissan Earns a “Best Global Brand” Title for 2014

Nissan - Best Global Brand 2014In the new car business, as with many other businesses, appearance and reputation can be extremely important—and make a huge difference in competition. That’s why, here at Nissan of Lake Charles, we’re excited to celebrate Nissan’s latest achievement, being named a Best Global Brand for 2014. Nissan earned the title thanks to the Best Global Brands Study conducted by Interbrand, which determined that Nissan has risen in value by over one billion dollars since last year.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

When you’ve got a strong lineup from head to tail—from the best-selling hybrid Nissan LEAF to the popular Nissan Rogue SUV and all the way to the full-size Titan pickup—it’s much easier to build one of the world’s best brands. Of course, here at Nissan of Lake Charles, we’re not only interested in selling you on the brand overall—we want to set you up with your very own, customized Nissan vehicle today. And that’s what makes us the best.

Nissan Makes Biggest Gains in Fuel Efficiency

The Environmental Protection Agency has released its annual fuel efficiency report and Nissan has made the biggest gains in fuel efficiency. The report compares model years 2012 and 2013. Nissan’s 2013 lineup hit an average fuel efficiency of 26.2 mph, a gain of 2.1 mpg over the previous year.

gains in fuel efficiency

While Nissan’s average fuel efficiency doesn’t give it the most fuel-efficient lineup, it did make the biggest improvements when compared to other automakers. The report does not include electric cars, like the popular Nissan LEAF. If it did, Nissan’s average fuel efficiency would surely be even higher.

“Achieving good fuel economy is not a miracle,” says Pierre Loing, vice president of Nissan product planning, in a statement. “You need to work on weight reduction, aerodynamic and frictions [and] powertrain.”

The biggest change in fuel efficiency came from the Nissan Pathfinder, which increased its miles per gallon by 30 percent. The Altima also made big improvements with fuel efficiency ratings of 22 mpg city, 30 mpg highway—a gain of 15%.

Come see which fuel-efficient Nissan vehicle will fit your lifestyle at Nissan of Lake Charles.

Nissan Hits 60,000 EV Sales during National Drive Electric Week

The third annual National Drive Electric Week has only just ended and for Nissan, it was on a high note. This week was not only host to over 130 of the brand’s funded gassroots events across the country, but it also marked their announcement of reaching 60,000 electric car sales in the United States. This makes Nissan one of the top runners in EV sales in the US and, with its partnership in Europe with Renault, one of the top sellers of EVs in the world. EV News Report states that Nissan’s electric car sales are up 34% this year and marks August as a record-making month: 3,186 cars sold. That’s 3,186 cleaner cars on the highway thanks to Nissan and LEAF drivers alike. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Nissan’s director of EV marketing, Toby Perry.

With the help of loyal LEAF owners, Nissan will be sure to see continued sales jumps as the months continue, making the road cleaner with every sale. At Nissan of Charles Lake, you know your dollar is going toward a better world and a better car. For more information on Nissan’s EV developments and their other hot releases for 2015, be sure to stop in!

Source: http://evnewsreport.com/nissan-celebrates-60000-u-s-leaf-owners-national-drive-electric-week/16665/

Nissan Increases Hybrid Production

Nissan Motor Co. has always been more interested in the developing electric vehicle technology and has left the production of hybrid vehicles to other car manufacturers, but that as hybrid become increasingly popular, Nissan has changed its stance.

Nissan has begun developing its first in-house front-wheel-drive hybrid powertrain and it will debut next year.  The Hybrid technology Nissan will develop will not be applied to hybrid-only vehicles like other car makers have done (i.e. Toyota Prius and Honda Insight), instead Nissan plans to apply the hybrid technology across its lineup.

Our aim is not how can we apply it to just a single vehicle, but extend it across the lineup as much as possible, as soon as possible,” said Mitsuhiko Yamashita, executive vice president for global research and development.

Nissan plans to roll out at least one new Hybrid vehicle a year for the foreseeable future, and with them will come roughly a 30 percent increase in fuel economy.  With stricter emission regulations coming in the near future and a heighten consumer demand, Nissan realizes the need to develop hybrid technology.

“All vehicles need some form of electrification,” Yamashita said. “Motor assistance is really key. Otherwise they can’t meet fuel economy requirements beyond 2015.”