Nissan Heisman House Returns for Fifth Year


College football season is back in session, which means it is time to cheer on your alma mater. It also means the return of one of Nissan’s most hilarious advertising campaigns—the Nissan Heisman House.  We hope you are looking forward to this as much as we are!

Returning for its fifth year, the Nissan Heisman House is a hilarious ad campaign that answers the question of what it would be like if the winners of the Heisman Trophy all lived under one roof. The result is football-inspired antics.

“Nissan is proud of our continuing role in supporting the work of the Heisman Trust’s outstanding charity efforts, and we’ve enjoyed entertaining fans with our Heisman House campaign over the past four years,” said Fred Diaz, senior vice president of Sales & Marketing and Operations for Nissan North America, in the press release.

The ten TV spots will feature 15 winners of the prestigious award. This includes recent Heisman winners, such as Marcus Mariota, Steve Spurrier, and Jim Plunkett. The campaign will also support the Heisman Trophy Trust’s charitable initiatives.

We can’t wait to see these talented football players show off their talent for comedy!  Be sure to let us know at Nissan of Lake Charles which one you think is the funniest in the comments below!

Nissan Heisman House is back for its Fourth Year

In case you haven’t seen any of the Nissan Heisman House vignettes before, the campaign takes Heisman winners from past years (Roger Staubach, Billy Sims, Marcus Allen, Doug Flutie) and places them in various situations with recent Heisman winners (Manziel, Robert Griffin III, Ricky Williams, and Charles Woodson). The idea is that fans will watch the videos then place their bets for this year’s Heisman favorite.

Because Nissan is the sponsor, the GT-R, Altima, Titan, Pathfinder, Murano, Rogue and Juke vehicles find their way into the short videos, but placement is in no way obnoxious. In fact, reports that 77% of fans accurately recall the Nissan brand as the sponsor of the Heisman Trophy and that about half feel more favorable toward the brand.

“Nissan’s Heisman House brings to life a fantasy for most college football fans – just hanging out with some of the best college football players that ever played the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust.”

Nissan is a long-time supporter of the Heisman Trust and its community outreach efforts. Nissan recently partnered with six former Heisman winners to build a Habitat for Humanity home, and also ran a youth football camp for underprivileged children.

Not only are the vignettes good for a laugh, but they help support a good cause. Check them out, vote for your favorite, then stop by Nissan of Lake Charles to learn more, and to check out our exciting lineup of cars!