Nissan Titan’s Replacement Finally Official

Nissan TitanWe hate to point out the obvious, but we’ve been waiting for the Nissan Titan’s replacement….for a while. Like, four years awhile. We aren’t complaining though, because there is no doubt Nissan has spent that time getting it exactly right, but now – we can’t wait for the big reveal (finally)!

According to USA Today, Nissan plans to unveil the all-new pickup at the North American International Auto Show in Detroit in January of next year.

After a partnership with Chrysler to sell version of Chrysler’s under-development new Ram pickup fell through, Nissan was left to start from square one and develop a fully-redesigned pickup from scratch. Because the Titan was never the best-seller Nissan had hoped for, the automaker threw out pretty much everything they knew about that truck.

The large pickup is making its way to the market at an important time. There’s no room for Nissan to miss the mark on this one, with the early success of the aluminum-based 2015 F-150 and the fuel-efficient mid-size Canyon and Colorado. Nissan’s new full-size pickup will have to make a statement in order to compete in this market, and we have no doubts that’s exactly what it will do.

Here at Nissan of Lake Charles, we can hardly wait to see what Nissan will unveil – but for now, we’ll have to be patient. Is it January yet?

Nissan Earns a “Best Global Brand” Title for 2014

Nissan - Best Global Brand 2014In the new car business, as with many other businesses, appearance and reputation can be extremely important—and make a huge difference in competition. That’s why, here at Nissan of Lake Charles, we’re excited to celebrate Nissan’s latest achievement, being named a Best Global Brand for 2014. Nissan earned the title thanks to the Best Global Brands Study conducted by Interbrand, which determined that Nissan has risen in value by over one billion dollars since last year.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

When you’ve got a strong lineup from head to tail—from the best-selling hybrid Nissan LEAF to the popular Nissan Rogue SUV and all the way to the full-size Titan pickup—it’s much easier to build one of the world’s best brands. Of course, here at Nissan of Lake Charles, we’re not only interested in selling you on the brand overall—we want to set you up with your very own, customized Nissan vehicle today. And that’s what makes us the best.

Nissan Makes Biggest Gains in Fuel Efficiency

The Environmental Protection Agency has released its annual fuel efficiency report and Nissan has made the biggest gains in fuel efficiency. The report compares model years 2012 and 2013. Nissan’s 2013 lineup hit an average fuel efficiency of 26.2 mph, a gain of 2.1 mpg over the previous year.

gains in fuel efficiency

While Nissan’s average fuel efficiency doesn’t give it the most fuel-efficient lineup, it did make the biggest improvements when compared to other automakers. The report does not include electric cars, like the popular Nissan LEAF. If it did, Nissan’s average fuel efficiency would surely be even higher.

“Achieving good fuel economy is not a miracle,” says Pierre Loing, vice president of Nissan product planning, in a statement. “You need to work on weight reduction, aerodynamic and frictions [and] powertrain.”

The biggest change in fuel efficiency came from the Nissan Pathfinder, which increased its miles per gallon by 30 percent. The Altima also made big improvements with fuel efficiency ratings of 22 mpg city, 30 mpg highway—a gain of 15%.

Come see which fuel-efficient Nissan vehicle will fit your lifestyle at Nissan of Lake Charles.