Project Titan Truck Returns from Alaska, Visits Texas State Fair

After first being announced at the beginning of the year, the journey of the Nissan Project Titan pickup truck culminated September 26 with its public debut at the State Fair of Texas in Dallas.

Prior to wowing the crowds in Dallas, the crowdsourced Titan was the vehicle of choice for Wounded Warrior Project® Alumni David Guzman and Kevin McMahon, who took the pickup truck to its limits in Alaska during a 10-day trip across the Last Frontier State. Both the vets and the truck managed to make it through adverse conditions and numerous obstacles.

“We were a little nervous coming into the trip because we really had no idea what to expect out in the middle-of-nowhere Alaska,” said Guzman. “But as soon as we got going, we felt right at home and never doubted that Project Titan would be more than capable of performing whatever we needed it to.”

“Project Titan was absolutely the perfect vehicle for this incredible journey through the Alaskan countryside,” said McMahon. “From towing ability to camping needs to the very best electronic equipment, Project Titan had it all. David and I feel fortunate to have been a part of this unbelievable adventure that we’ll remember for the rest of our lives.”

You can experience the maiden voyage of the Project Titan truck later this fall when Nissan launches a series of videos on YouTube. Watch this space for more information as it becomes available.

If you’d like to take a Nissan Titan pickup truck on an adventure of your choosing stop in for a test drive at Nissan of Lake Charles!

Nissan Hits 60,000 EV Sales during National Drive Electric Week

The third annual National Drive Electric Week has only just ended and for Nissan, it was on a high note. This week was not only host to over 130 of the brand’s funded gassroots events across the country, but it also marked their announcement of reaching 60,000 electric car sales in the United States. This makes Nissan one of the top runners in EV sales in the US and, with its partnership in Europe with Renault, one of the top sellers of EVs in the world. EV News Report states that Nissan’s electric car sales are up 34% this year and marks August as a record-making month: 3,186 cars sold. That’s 3,186 cleaner cars on the highway thanks to Nissan and LEAF drivers alike. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Nissan’s director of EV marketing, Toby Perry.

With the help of loyal LEAF owners, Nissan will be sure to see continued sales jumps as the months continue, making the road cleaner with every sale. At Nissan of Charles Lake, you know your dollar is going toward a better world and a better car. For more information on Nissan’s EV developments and their other hot releases for 2015, be sure to stop in!


Nissan Sponsors National Drive Electric Week

To celebrate National Drive Electric Week (September 15-21), Nissan has announced its involvement as the exclusive automotive sponsor for more than 130 green events nationwide. More than 60,000 US consumers drive the electric Nissan LEAF, making this sponsorship a natural fit for the automaker.

“With more than 60,000 US sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”

National Drive Electric Week first began in 2011, at which time it was a series of local events meant to spread awareness about plug-in vehicles. The event, then called National Plug In Day, was organized by Plug In America, Sierra Club and the Electric Auto Association, and has since been celebrated annually. In 2013, more than 35,000 people participated at 100 gatherings across the country.

Nissan LEAF sales continue to skyrocket, up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Stop by Nissan of Lake Charles and test drive a LEAF for yourself!

Major Sedan Discounts are the Result of Skyrocketing Crossover Sales

There is a major shift happening among American car-buyers. We are a society moving away from the traditionally best-selling four-door sedans, and instead choosing crossovers and SUVs. The shift has been ongoing for more than a year, and has had such a negative impact on sedan sales that automakers are pushing big incentives to move cars off dealership lots nation-wide.

While prices for trucks, crossovers, and SUVs are on the rise, car prices are either falling, maintaining, or rising just slightly, making it an ideal time to get in a new car.

“It’s definitely a good time to buy a midsize car,” says Jessica Caldwell, senior analyst at Almost every midsize sedan is comfortable, looks good and performs well, so price is nearly the only differentiator, she says.

Nissan reports record sales for its Altima in August this year – up four percent, which was reached in part due to special offers, deals, and incentives. Edmunds estimates that Altima sedan discounts were $2,293, up five percent from last year.

The shift to crossovers and utility vehicles will likely continue well into the future, but may slow down next year. Jeff Schuster, executive vice president of forecasting for LMC Automotive, says while the shift will continue, eventually crossover SUV buyers will find the deals on cars too good to pass up.

Whether you’re looking for a great deal on an Altima, or prefer a crossover or SUV, Nissan of Lake Charles has the right fit for you. Stop by today!

Nissan Heisman House is back for its Fourth Year

In case you haven’t seen any of the Nissan Heisman House vignettes before, the campaign takes Heisman winners from past years (Roger Staubach, Billy Sims, Marcus Allen, Doug Flutie) and places them in various situations with recent Heisman winners (Manziel, Robert Griffin III, Ricky Williams, and Charles Woodson). The idea is that fans will watch the videos then place their bets for this year’s Heisman favorite.

Because Nissan is the sponsor, the GT-R, Altima, Titan, Pathfinder, Murano, Rogue and Juke vehicles find their way into the short videos, but placement is in no way obnoxious. In fact, reports that 77% of fans accurately recall the Nissan brand as the sponsor of the Heisman Trophy and that about half feel more favorable toward the brand.

“Nissan’s Heisman House brings to life a fantasy for most college football fans – just hanging out with some of the best college football players that ever played the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust.”

Nissan is a long-time supporter of the Heisman Trust and its community outreach efforts. Nissan recently partnered with six former Heisman winners to build a Habitat for Humanity home, and also ran a youth football camp for underprivileged children.

Not only are the vignettes good for a laugh, but they help support a good cause. Check them out, vote for your favorite, then stop by Nissan of Lake Charles to learn more, and to check out our exciting lineup of cars!