Nissan Altima Makes List of Most Comfortable Cars Under $30,000

Whether it’s for cross-country road-trips, commuting across town, or performance driving, your car’s comfort should be a top priority. Not all cars are created equal when it comes to comfortable and supportive seating, especially a practical interior designed with comfort in mind. To help us break down which affordable cars offer premium comfort, AOL Autos has created a list of the most comfortable cars under $30,000.

It’s no surprise to us that the 2014 Nissan Altima makes the cut. The roomy Altima is quiet, spacious, and features high-quality, supportive seats. In addition, an array of features add security, connectivity, and efficiency, making it a front-runner in its class.

2014 Nissan Altima Specifications

Features include Bluetooth streaming audio, passive entry with push button ignition, a rearview camera, Advanced Drive-Assist Display, Xenon headlights, LED taillights, BOSE audio, navigation, and heated leather-wrapped steering wheel. Yep, Nissan even kept your cold hands in mind when designing the Altima.

The Altima isn’t just packed with useful features; it’s also incredibly efficient. Powered by either a 182-hp 2.5-liter four-cylinder or a 270-hp 3.5-liter V6, you can choose the Altima that best fits your lifestyle. Now, your wallet can also stay comfortable.

Next time you get in your car, get cozy, settle in, and enjoy your trip (without your bottom falling asleep). Stop by Nissan of Lake Charles to put the Altima to the test!

Brett Michaels and Nissan Manage to Create Viral Videos for Commercial Vans

We’ll be honest. We thought after “Rock of Love” Brett Michaels was pretty much a done deal. Possibly a has-been? Apparently we were wrong. Brett Michaels and Nissan teamed up to create some videos for Nissan’s commercial vans, and they have gone viral. No really.

The B-to-B ads may actually be Nissan’s response to Jean-Claude Van Damme’s epic split-between-trucks stunt, and it’s working. Nissan hired Michael to star in a series of videos for their new “Tough Love” ad campaign, which promotes Nissan commercial vans with the slogan “The tougher we test them, the more you love them.”

A four-minute tongue-in-cheek music video features Michaels singing “Endless Love” to a commercial van as it endures the rigorous tests set at the Nissan Testing Facility in Stanfield, Arizona. A series of six other videos feature Michaels telling tales of his past that relate to some of the tests Nissan conducts on the commercial van.

Nissan claims that they subject their commercial vans to “6,600 brutal tests” in order to make sure the vans are built to withstand just about everything. The campaign focuses on the van line’s toughness and resilience – traits that Brett Michaels obviously knows something about. Just when we thought we’d seen the last of him… here he is again.

Enjoy the videos here.

When you’re done watching the videos (we know you can’t help it), stop by Nissan of Lake Charles to learn more about Nissan’s tough commercial vans!

Instant Retail Feedback Should Improve Customer Satisfaction at Nissan Dealerships

Nissan has a new goal, and that’s to obtain customer feedback on their retail experiences right away. Ideally, the automaker would like to get feedback as soon as the transaction is over, while the experience is still fresh. Even feedback within hours would be better than the current standard of weeks or even months post-purchase.

Usually, the dealership or a third party data company will send surveys to customers shortly after their shopping, buying, or servicing experience – but the responses are processed and shared with the dealership weeks or even months after the customer has come and gone.

Fred Diaz, Nissan senior vice president for U.S. sales and marketing and operations said to autonews.com, “We’re working to move away from that because we believe that the industry has fallen into this trap of customer satisfaction that is managed by surveys, where OEMs and dealers alike are doing nothing more than chasing the score instead of optimizing the customer experience.”

Nissan is working with dealers to create a system of obtaining feedback while the customers are still at the store, or at worst, within a few days of their transaction in an effort to immediately improve customer satisfaction at Nissan dealerships across the country.

“This allows a Nissan dealer to address the customers’ issues immediately and fix the processes within their store so that it doesn’t happen again,” Diaz said. “The weeks or months that traditional customer satisfaction processes have typically taken — we all know it’s far too late.”

If you’ve recently been in our store and would like to let us know how we can better serve you (or how impressed you were!) please stop by Nissan of Lake Charles today. We’ll make sure you leave our store a happy camper.

Nissan Will Introduce Two New Self-Driving Technologies

Fully autonomous cars are a work-in-process. Google has an autonomous car out and about, being tested on the same roads you and I drive daily. Plenty of other automakers have jumped on the bandwagon, testing their own systems and developing new technologies. Before we can run though, we must crawl, as such, Nissan is proud to introduce two self-driving technologies that will change the way we drive.

Nissan has announced that fully automated parking systems will be available by the end of 2016. Yep, that’s right. That means you can say goodbye to the days of parallel parking and adjusting the position of your car several times before getting it just right.

In addition, Nissan has announces the “traffic-jam pilot”, which will drive your car for you in congested traffic scenarios. By 2018, we can also expect to see a “multiple lane controls” system, which will allow cars to autonomously navigate road hazards and change lanes.

“Before the end of the decade, we will introduce intersection autonomy, enabling vehicles to negotiate city crossroads without driver intervention,” said Carlos Ghosn, president and CEO of Nissan Motor Co., according to an edmunds.com article.

We don’t yet know which vehicles will feature these driving technologies first, but by 2020 we can expect Nissan’s autonomous drive systems commercially available.

Stop by Nissan of Lake Charles to learn more and to test drive a Nissan for yourself!