Have you ever tried to see your used car on your own? It’s hard work, isn’t it? For Orlando resident Luke Akera, he used a bit of creativity to sell his heavily-used 1996 Nissan Maxima—and his work paid off since Nissan ended up buying the car back from him.
Aker originally posted an ad on Craiglist that described his Maxima with phrases such as, “properly weathered leather,” i.e. torn leather seats; “exhausted from the majestic work that it has done,” i.e. steering fluid leak; and even more choice phrasing. What sealed the deal for Nissan, however, was Aker’s camera work.
Aker, a professional filmmaker, created an ad that we think was worthy of prime time (with the exception of the car itself). He was able to almost make you forget that you were looking at a 1996 Maxima. If you haven’t seen it yet, go take a look at “Luxury Defined” on YouTube.
According to Forbes, Nissan not only purchased the car for Aker’s $1,400 asking price, but also chipped in an extra $1,000 to Aker’s charity of choice—Wounded Warriors Project.
“We saw Mr. Aker’s video ad yesterday and couldn’t pass it up, once we finally stopped laughing,” said Erich Marx, Nissan’s director of interactive and social-media marketing, in an interview with Forbes. “We know a good deal when we see one, especially on such a classic, so we jumped on it.”
What a great way for Nissan to recognize Aker’s hard work and to give back to the community at the same time.