To celebrate National Drive Electric Week (September 15-21), Nissan has announced its involvement as the exclusive automotive sponsor for more than 130 green events nationwide. More than 60,000 US consumers drive the electric Nissan LEAF, making this sponsorship a natural fit for the automaker.
“With more than 60,000 US sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”
National Drive Electric Week first began in 2011, at which time it was a series of local events meant to spread awareness about plug-in vehicles. The event, then called National Plug In Day, was organized by Plug In America, Sierra Club and the Electric Auto Association, and has since been celebrated annually. In 2013, more than 35,000 people participated at 100 gatherings across the country.
Nissan LEAF sales continue to skyrocket, up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”
Stop by Nissan of Lake Charles and test drive a LEAF for yourself!