Nissan Earns a “Best Global Brand” Title for 2014

Nissan - Best Global Brand 2014In the new car business, as with many other businesses, appearance and reputation can be extremely important—and make a huge difference in competition. That’s why, here at Nissan of Lake Charles, we’re excited to celebrate Nissan’s latest achievement, being named a Best Global Brand for 2014. Nissan earned the title thanks to the Best Global Brands Study conducted by Interbrand, which determined that Nissan has risen in value by over one billion dollars since last year.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

When you’ve got a strong lineup from head to tail—from the best-selling hybrid Nissan LEAF to the popular Nissan Rogue SUV and all the way to the full-size Titan pickup—it’s much easier to build one of the world’s best brands. Of course, here at Nissan of Lake Charles, we’re not only interested in selling you on the brand overall—we want to set you up with your very own, customized Nissan vehicle today. And that’s what makes us the best.

Nissan Makes Biggest Gains in Fuel Efficiency

The Environmental Protection Agency has released its annual fuel efficiency report and Nissan has made the biggest gains in fuel efficiency. The report compares model years 2012 and 2013. Nissan’s 2013 lineup hit an average fuel efficiency of 26.2 mph, a gain of 2.1 mpg over the previous year.

gains in fuel efficiency

While Nissan’s average fuel efficiency doesn’t give it the most fuel-efficient lineup, it did make the biggest improvements when compared to other automakers. The report does not include electric cars, like the popular Nissan LEAF. If it did, Nissan’s average fuel efficiency would surely be even higher.

“Achieving good fuel economy is not a miracle,” says Pierre Loing, vice president of Nissan product planning, in a statement. “You need to work on weight reduction, aerodynamic and frictions [and] powertrain.”

The biggest change in fuel efficiency came from the Nissan Pathfinder, which increased its miles per gallon by 30 percent. The Altima also made big improvements with fuel efficiency ratings of 22 mpg city, 30 mpg highway—a gain of 15%.

Come see which fuel-efficient Nissan vehicle will fit your lifestyle at Nissan of Lake Charles.

Project Titan Truck Returns from Alaska, Visits Texas State Fair

After first being announced at the beginning of the year, the journey of the Nissan Project Titan pickup truck culminated September 26 with its public debut at the State Fair of Texas in Dallas.

Prior to wowing the crowds in Dallas, the crowdsourced Titan was the vehicle of choice for Wounded Warrior Project® Alumni David Guzman and Kevin McMahon, who took the pickup truck to its limits in Alaska during a 10-day trip across the Last Frontier State. Both the vets and the truck managed to make it through adverse conditions and numerous obstacles.

“We were a little nervous coming into the trip because we really had no idea what to expect out in the middle-of-nowhere Alaska,” said Guzman. “But as soon as we got going, we felt right at home and never doubted that Project Titan would be more than capable of performing whatever we needed it to.”

“Project Titan was absolutely the perfect vehicle for this incredible journey through the Alaskan countryside,” said McMahon. “From towing ability to camping needs to the very best electronic equipment, Project Titan had it all. David and I feel fortunate to have been a part of this unbelievable adventure that we’ll remember for the rest of our lives.”

You can experience the maiden voyage of the Project Titan truck later this fall when Nissan launches a series of videos on YouTube. Watch this space for more information as it becomes available.

If you’d like to take a Nissan Titan pickup truck on an adventure of your choosing stop in for a test drive at Nissan of Lake Charles!

Nissan Hits 60,000 EV Sales during National Drive Electric Week

The third annual National Drive Electric Week has only just ended and for Nissan, it was on a high note. This week was not only host to over 130 of the brand’s funded gassroots events across the country, but it also marked their announcement of reaching 60,000 electric car sales in the United States. This makes Nissan one of the top runners in EV sales in the US and, with its partnership in Europe with Renault, one of the top sellers of EVs in the world. EV News Report states that Nissan’s electric car sales are up 34% this year and marks August as a record-making month: 3,186 cars sold. That’s 3,186 cleaner cars on the highway thanks to Nissan and LEAF drivers alike. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Nissan’s director of EV marketing, Toby Perry.

With the help of loyal LEAF owners, Nissan will be sure to see continued sales jumps as the months continue, making the road cleaner with every sale. At Nissan of Charles Lake, you know your dollar is going toward a better world and a better car. For more information on Nissan’s EV developments and their other hot releases for 2015, be sure to stop in!

Source: http://evnewsreport.com/nissan-celebrates-60000-u-s-leaf-owners-national-drive-electric-week/16665/

Nissan Sponsors National Drive Electric Week

To celebrate National Drive Electric Week (September 15-21), Nissan has announced its involvement as the exclusive automotive sponsor for more than 130 green events nationwide. More than 60,000 US consumers drive the electric Nissan LEAF, making this sponsorship a natural fit for the automaker.

“With more than 60,000 US sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”

National Drive Electric Week first began in 2011, at which time it was a series of local events meant to spread awareness about plug-in vehicles. The event, then called National Plug In Day, was organized by Plug In America, Sierra Club and the Electric Auto Association, and has since been celebrated annually. In 2013, more than 35,000 people participated at 100 gatherings across the country.

Nissan LEAF sales continue to skyrocket, up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Stop by Nissan of Lake Charles and test drive a LEAF for yourself!

Major Sedan Discounts are the Result of Skyrocketing Crossover Sales

There is a major shift happening among American car-buyers. We are a society moving away from the traditionally best-selling four-door sedans, and instead choosing crossovers and SUVs. The shift has been ongoing for more than a year, and has had such a negative impact on sedan sales that automakers are pushing big incentives to move cars off dealership lots nation-wide.

While prices for trucks, crossovers, and SUVs are on the rise, car prices are either falling, maintaining, or rising just slightly, making it an ideal time to get in a new car.

“It’s definitely a good time to buy a midsize car,” says Jessica Caldwell, senior analyst at Edmunds.com. Almost every midsize sedan is comfortable, looks good and performs well, so price is nearly the only differentiator, she says.

Nissan reports record sales for its Altima in August this year – up four percent, which was reached in part due to special offers, deals, and incentives. Edmunds estimates that Altima sedan discounts were $2,293, up five percent from last year.

The shift to crossovers and utility vehicles will likely continue well into the future, but may slow down next year. Jeff Schuster, executive vice president of forecasting for LMC Automotive, says while the shift will continue, eventually crossover SUV buyers will find the deals on cars too good to pass up.

Whether you’re looking for a great deal on an Altima, or prefer a crossover or SUV, Nissan of Lake Charles has the right fit for you. Stop by today!

Nissan Heisman House is back for its Fourth Year

In case you haven’t seen any of the Nissan Heisman House vignettes before, the campaign takes Heisman winners from past years (Roger Staubach, Billy Sims, Marcus Allen, Doug Flutie) and places them in various situations with recent Heisman winners (Manziel, Robert Griffin III, Ricky Williams, and Charles Woodson). The idea is that fans will watch the videos then place their bets for this year’s Heisman favorite.

Because Nissan is the sponsor, the GT-R, Altima, Titan, Pathfinder, Murano, Rogue and Juke vehicles find their way into the short videos, but placement is in no way obnoxious. In fact, mediapost.com reports that 77% of fans accurately recall the Nissan brand as the sponsor of the Heisman Trophy and that about half feel more favorable toward the brand.

“Nissan’s Heisman House brings to life a fantasy for most college football fans – just hanging out with some of the best college football players that ever played the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust.”

Nissan is a long-time supporter of the Heisman Trust and its community outreach efforts. Nissan recently partnered with six former Heisman winners to build a Habitat for Humanity home, and also ran a youth football camp for underprivileged children.

Not only are the vignettes good for a laugh, but they help support a good cause. Check them out, vote for your favorite, then stop by Nissan of Lake Charles to learn more, and to check out our exciting lineup of cars!

Nissan Altima Makes List of Most Comfortable Cars Under $30,000

Whether it’s for cross-country road-trips, commuting across town, or performance driving, your car’s comfort should be a top priority. Not all cars are created equal when it comes to comfortable and supportive seating, especially a practical interior designed with comfort in mind. To help us break down which affordable cars offer premium comfort, AOL Autos has created a list of the most comfortable cars under $30,000.

It’s no surprise to us that the 2014 Nissan Altima makes the cut. The roomy Altima is quiet, spacious, and features high-quality, supportive seats. In addition, an array of features add security, connectivity, and efficiency, making it a front-runner in its class.

2014 Nissan Altima Specifications

Features include Bluetooth streaming audio, passive entry with push button ignition, a rearview camera, Advanced Drive-Assist Display, Xenon headlights, LED taillights, BOSE audio, navigation, and heated leather-wrapped steering wheel. Yep, Nissan even kept your cold hands in mind when designing the Altima.

The Altima isn’t just packed with useful features; it’s also incredibly efficient. Powered by either a 182-hp 2.5-liter four-cylinder or a 270-hp 3.5-liter V6, you can choose the Altima that best fits your lifestyle. Now, your wallet can also stay comfortable.

Next time you get in your car, get cozy, settle in, and enjoy your trip (without your bottom falling asleep). Stop by Nissan of Lake Charles to put the Altima to the test!

Brett Michaels and Nissan Manage to Create Viral Videos for Commercial Vans

We’ll be honest. We thought after “Rock of Love” Brett Michaels was pretty much a done deal. Possibly a has-been? Apparently we were wrong. Brett Michaels and Nissan teamed up to create some videos for Nissan’s commercial vans, and they have gone viral. No really.

The B-to-B ads may actually be Nissan’s response to Jean-Claude Van Damme’s epic split-between-trucks stunt, and it’s working. Nissan hired Michael to star in a series of videos for their new “Tough Love” ad campaign, which promotes Nissan commercial vans with the slogan “The tougher we test them, the more you love them.”

A four-minute tongue-in-cheek music video features Michaels singing “Endless Love” to a commercial van as it endures the rigorous tests set at the Nissan Testing Facility in Stanfield, Arizona. A series of six other videos feature Michaels telling tales of his past that relate to some of the tests Nissan conducts on the commercial van.

Nissan claims that they subject their commercial vans to “6,600 brutal tests” in order to make sure the vans are built to withstand just about everything. The campaign focuses on the van line’s toughness and resilience – traits that Brett Michaels obviously knows something about. Just when we thought we’d seen the last of him… here he is again.

Enjoy the videos here.

When you’re done watching the videos (we know you can’t help it), stop by Nissan of Lake Charles to learn more about Nissan’s tough commercial vans!

Instant Retail Feedback Should Improve Customer Satisfaction at Nissan Dealerships

Nissan has a new goal, and that’s to obtain customer feedback on their retail experiences right away. Ideally, the automaker would like to get feedback as soon as the transaction is over, while the experience is still fresh. Even feedback within hours would be better than the current standard of weeks or even months post-purchase.

Usually, the dealership or a third party data company will send surveys to customers shortly after their shopping, buying, or servicing experience – but the responses are processed and shared with the dealership weeks or even months after the customer has come and gone.

Fred Diaz, Nissan senior vice president for U.S. sales and marketing and operations said to autonews.com, “We’re working to move away from that because we believe that the industry has fallen into this trap of customer satisfaction that is managed by surveys, where OEMs and dealers alike are doing nothing more than chasing the score instead of optimizing the customer experience.”

Nissan is working with dealers to create a system of obtaining feedback while the customers are still at the store, or at worst, within a few days of their transaction in an effort to immediately improve customer satisfaction at Nissan dealerships across the country.

“This allows a Nissan dealer to address the customers’ issues immediately and fix the processes within their store so that it doesn’t happen again,” Diaz said. “The weeks or months that traditional customer satisfaction processes have typically taken — we all know it’s far too late.”

If you’ve recently been in our store and would like to let us know how we can better serve you (or how impressed you were!) please stop by Nissan of Lake Charles today. We’ll make sure you leave our store a happy camper.