2015 Murano Production Begins, Nissan Plans Expansion

2015 Murano

Production of the 2015 Nissan Murano is underway at Canton Vehicle Assembly Plant, but the automaker is still looking ahead to the future of its latest global production hub.

Nissan says it wants to produce around 507,000 vehicles annually at the plant by 2017, which would require adding around 1,000 new hourly jobs to the already sizeable staff of 6,000 in order to add capacity for more than 55,000 additional units on a yearly basis.

In order to make Canton Vehicle Assembly capable of handling the load of building the new Murano for 100 global markets, Nissan added 1,300 jobs to the plant and invested about $2.8 billion in total.

Nissan has said that it intends to produce 85 percent of all vehicles sold in the United States at its North American facilities by 2015.

The new Murano is the eighth model being built at the Canton plant alongside the Altima, Armada, Titan King and Crew Cab, Frontier King and Crew Cab, Xterra, NV Cargo, and NV Passenger. To check out these and more of Nissan’s latest and greatest, stop in and see us at Nissan of Lake Charles!

Nissan LEAF Sales in October Continue to Set Records

2015 Nissan Leaf

While the Chevrolet Volt stagnated, the Nissan LEAF surged, setting yet another new monthly sales record. It has now sold more EVs in a single year than anyone ever in the United States, and shows no signs of slowing down.

Last October, Nissan LEAF sales in October 2014 were up 29.3% over October 2013, marking the 20th consecutive month of increasing year-over-year sales. It also helped reassert itself as the best-selling EV in the country, though we doubt anyone questioned that in the first place. So far this year, the LEAF has sold a record 24,411 units, up 35% year-to-date.

This doesn’t bode well for its closest competitor, the Chevy Volt, which has been stagnating this year. The Volt was down 28.8 percent in October and is down 14.9% so far this year.

At Nissan of Lake Charles, we expect the LEAF to keep riding that momentum, with a little help from a new TV ad that was recently launched. It encourages consumers to “kick gas” by saving money on fuel. A good tip, as the LEAF doesn’t use any fuel at all! Check it out below:

 

The Innovative 2015 Pathfinder Design Increases Efficiency

2014 Nissan Pathfinder

2014 Nissan Pathfinder

With a slogan encouraging drivers to “Go Further,” the all-new 2015 Nissan Pathfinder offers an array of upgraded features to take you anywhere. With a restyled design, tweaking under the hood, and a more comfortable interior, the Pathfinder is sure to put a grin on any driver’s face.

So, what’s new? The 2015 Pathfinder design is one of the most notable features. Although some may only notice subtle styling changes, the new model has been redesigned to be incredibly aerodynamic. Lightweight components and an advanced transmission help the 2015 Pathfinder retain 27 highway mpg, better than most competitors.

The Car Connection gave the all-new Pathfinder a thumbs-up, saying, “Two years after its transition from SUV-dom into the realm of true crossovers, the 2015 Nissan Pathfinder finds itself at home in its new segment–offering a competitive package that fits the whole family comfortably.”

While many automakers have been advocating radical new changes, the Pathfinder takes a different route. By “light-weighting,” Nissan has used aluminum and other lightweight materials where possible, and removed unnecessary weight. This means better efficiency without overhauling your typical driving experience.

Still curious about the all-new Pathfinder? Stop by Nissan of Lake Charles today!

Nissan Titan’s Replacement Finally Official

Nissan TitanWe hate to point out the obvious, but we’ve been waiting for the Nissan Titan’s replacement….for a while. Like, four years awhile. We aren’t complaining though, because there is no doubt Nissan has spent that time getting it exactly right, but now – we can’t wait for the big reveal (finally)!

According to USA Today, Nissan plans to unveil the all-new pickup at the North American International Auto Show in Detroit in January of next year.

After a partnership with Chrysler to sell version of Chrysler’s under-development new Ram pickup fell through, Nissan was left to start from square one and develop a fully-redesigned pickup from scratch. Because the Titan was never the best-seller Nissan had hoped for, the automaker threw out pretty much everything they knew about that truck.

The large pickup is making its way to the market at an important time. There’s no room for Nissan to miss the mark on this one, with the early success of the aluminum-based 2015 F-150 and the fuel-efficient mid-size Canyon and Colorado. Nissan’s new full-size pickup will have to make a statement in order to compete in this market, and we have no doubts that’s exactly what it will do.

Here at Nissan of Lake Charles, we can hardly wait to see what Nissan will unveil – but for now, we’ll have to be patient. Is it January yet?

Nissan Earns a “Best Global Brand” Title for 2014

Nissan - Best Global Brand 2014In the new car business, as with many other businesses, appearance and reputation can be extremely important—and make a huge difference in competition. That’s why, here at Nissan of Lake Charles, we’re excited to celebrate Nissan’s latest achievement, being named a Best Global Brand for 2014. Nissan earned the title thanks to the Best Global Brands Study conducted by Interbrand, which determined that Nissan has risen in value by over one billion dollars since last year.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

When you’ve got a strong lineup from head to tail—from the best-selling hybrid Nissan LEAF to the popular Nissan Rogue SUV and all the way to the full-size Titan pickup—it’s much easier to build one of the world’s best brands. Of course, here at Nissan of Lake Charles, we’re not only interested in selling you on the brand overall—we want to set you up with your very own, customized Nissan vehicle today. And that’s what makes us the best.

Nissan Makes Biggest Gains in Fuel Efficiency

The Environmental Protection Agency has released its annual fuel efficiency report and Nissan has made the biggest gains in fuel efficiency. The report compares model years 2012 and 2013. Nissan’s 2013 lineup hit an average fuel efficiency of 26.2 mph, a gain of 2.1 mpg over the previous year.

gains in fuel efficiency

While Nissan’s average fuel efficiency doesn’t give it the most fuel-efficient lineup, it did make the biggest improvements when compared to other automakers. The report does not include electric cars, like the popular Nissan LEAF. If it did, Nissan’s average fuel efficiency would surely be even higher.

“Achieving good fuel economy is not a miracle,” says Pierre Loing, vice president of Nissan product planning, in a statement. “You need to work on weight reduction, aerodynamic and frictions [and] powertrain.”

The biggest change in fuel efficiency came from the Nissan Pathfinder, which increased its miles per gallon by 30 percent. The Altima also made big improvements with fuel efficiency ratings of 22 mpg city, 30 mpg highway—a gain of 15%.

Come see which fuel-efficient Nissan vehicle will fit your lifestyle at Nissan of Lake Charles.

Project Titan Truck Returns from Alaska, Visits Texas State Fair

After first being announced at the beginning of the year, the journey of the Nissan Project Titan pickup truck culminated September 26 with its public debut at the State Fair of Texas in Dallas.

Prior to wowing the crowds in Dallas, the crowdsourced Titan was the vehicle of choice for Wounded Warrior Project® Alumni David Guzman and Kevin McMahon, who took the pickup truck to its limits in Alaska during a 10-day trip across the Last Frontier State. Both the vets and the truck managed to make it through adverse conditions and numerous obstacles.

“We were a little nervous coming into the trip because we really had no idea what to expect out in the middle-of-nowhere Alaska,” said Guzman. “But as soon as we got going, we felt right at home and never doubted that Project Titan would be more than capable of performing whatever we needed it to.”

“Project Titan was absolutely the perfect vehicle for this incredible journey through the Alaskan countryside,” said McMahon. “From towing ability to camping needs to the very best electronic equipment, Project Titan had it all. David and I feel fortunate to have been a part of this unbelievable adventure that we’ll remember for the rest of our lives.”

You can experience the maiden voyage of the Project Titan truck later this fall when Nissan launches a series of videos on YouTube. Watch this space for more information as it becomes available.

If you’d like to take a Nissan Titan pickup truck on an adventure of your choosing stop in for a test drive at Nissan of Lake Charles!

Nissan Hits 60,000 EV Sales during National Drive Electric Week

The third annual National Drive Electric Week has only just ended and for Nissan, it was on a high note. This week was not only host to over 130 of the brand’s funded gassroots events across the country, but it also marked their announcement of reaching 60,000 electric car sales in the United States. This makes Nissan one of the top runners in EV sales in the US and, with its partnership in Europe with Renault, one of the top sellers of EVs in the world. EV News Report states that Nissan’s electric car sales are up 34% this year and marks August as a record-making month: 3,186 cars sold. That’s 3,186 cleaner cars on the highway thanks to Nissan and LEAF drivers alike. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Nissan’s director of EV marketing, Toby Perry.

With the help of loyal LEAF owners, Nissan will be sure to see continued sales jumps as the months continue, making the road cleaner with every sale. At Nissan of Charles Lake, you know your dollar is going toward a better world and a better car. For more information on Nissan’s EV developments and their other hot releases for 2015, be sure to stop in!

Source: http://evnewsreport.com/nissan-celebrates-60000-u-s-leaf-owners-national-drive-electric-week/16665/

Nissan Sponsors National Drive Electric Week

To celebrate National Drive Electric Week (September 15-21), Nissan has announced its involvement as the exclusive automotive sponsor for more than 130 green events nationwide. More than 60,000 US consumers drive the electric Nissan LEAF, making this sponsorship a natural fit for the automaker.

“With more than 60,000 US sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”

National Drive Electric Week first began in 2011, at which time it was a series of local events meant to spread awareness about plug-in vehicles. The event, then called National Plug In Day, was organized by Plug In America, Sierra Club and the Electric Auto Association, and has since been celebrated annually. In 2013, more than 35,000 people participated at 100 gatherings across the country.

Nissan LEAF sales continue to skyrocket, up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Stop by Nissan of Lake Charles and test drive a LEAF for yourself!

Major Sedan Discounts are the Result of Skyrocketing Crossover Sales

There is a major shift happening among American car-buyers. We are a society moving away from the traditionally best-selling four-door sedans, and instead choosing crossovers and SUVs. The shift has been ongoing for more than a year, and has had such a negative impact on sedan sales that automakers are pushing big incentives to move cars off dealership lots nation-wide.

While prices for trucks, crossovers, and SUVs are on the rise, car prices are either falling, maintaining, or rising just slightly, making it an ideal time to get in a new car.

“It’s definitely a good time to buy a midsize car,” says Jessica Caldwell, senior analyst at Edmunds.com. Almost every midsize sedan is comfortable, looks good and performs well, so price is nearly the only differentiator, she says.

Nissan reports record sales for its Altima in August this year – up four percent, which was reached in part due to special offers, deals, and incentives. Edmunds estimates that Altima sedan discounts were $2,293, up five percent from last year.

The shift to crossovers and utility vehicles will likely continue well into the future, but may slow down next year. Jeff Schuster, executive vice president of forecasting for LMC Automotive, says while the shift will continue, eventually crossover SUV buyers will find the deals on cars too good to pass up.

Whether you’re looking for a great deal on an Altima, or prefer a crossover or SUV, Nissan of Lake Charles has the right fit for you. Stop by today!